Our Story & Mission

Transforming Malaysian Agriculture Through Innovation

Our Journey

Founded with a vision to bridge traditional farming wisdom with cutting-edge technology, our organization emerged from the growing need for sustainable agricultural practices in Malaysia's diverse ecosystems.

We began as a small research initiative in Kedah, working closely with local farmers to understand their challenges and aspirations. Today, we've grown into a comprehensive platform connecting farmers, agri-tech startups, and research institutions across Malaysia.

Our journey reflects the evolving landscape of Malaysian agriculture – from traditional methods to smart, data-driven approaches that respect both people and the planet.

Farmers working together

Our Mission & Vision

We believe the future of agriculture is intelligent, inclusive, and regenerative

Sustainability First

Integrating smart technologies with traditional knowledge to create adaptive food systems that serve both people and the planet.

Community Driven

Empowering producers to manage resources efficiently, reduce waste, and improve yields while maintaining ecological balance.

Innovation Focused

Through digital innovation, open data, and participatory design, we help build resilient rural economies that thrive amid environmental change.

Meet Our Team

Passionate professionals dedicated to transforming agriculture in Malaysia

Mitchel Streich

Mitchel Streich

Agricultural Technology Director

Leading our precision agriculture initiatives and IoT implementation across Malaysian farms.

Rosalinda Lind MD

Rosalinda Lind MD

Sustainability Research Lead

Specializing in climate-resilient farming practices and community-based adaptation strategies.

Prof. Mike Lynch

Prof. Mike Lynch

Data Systems Architect

Developing farmer data cooperatives and open-source agricultural monitoring platforms.